I want to apologize in advance because most every female blogger writes about Carrie Bradshaw, but you have to understand: this character has inspired some very strong feelings among writers. Like, strong economic, social, and political feelings. She’s ridiculous. She’s fictional. And that’s why, over 13 years after Sex & the City‘s season finale, a lot of people are still talking about her.
This begs the question — would Carrie Bradshaw actually have made it as a writer in today’s digital world?
I think so. Here’s why:
1. Sex sells and always will. I don’t know how many more songs about putting one’s panties to the side or if the vagina cleavage trend will continue, but this is the world we currently live in. Opening it up for discussion and debate to a wide audience, however, still takes skill and personality. Achieving Loveline, Savage Love, or Sex with Emily status might take more work if Carrie Bradshaw was just starting out — but sex- and relationship-talk definitely speaks to people, and it’s not going anywhere.
2. Carrie networked ALL the time. And I mean all the time. Scoping out a new art gallery, wine bar or restaurant is so much more than hanging out with your friends — it’s an opportunity. You never know who you could meet in line for the valet. If you really think about it, the only difference between a night out and networking is a business card.
3. She loved fashion because she truly, unashamedly loved it, not because it was trendy. Fashion was Carrie’s passion: more than writing, more than food (but never more than her friends). She veered towards vintage styles, visited second-hand shops, and rocked questionable styles — because fashion was her life. The designer clothes, shoes, and accessories she purchased were as much of an extension of her as any other part of her body. And sure, she may have cringed at any past fashion sense, but she never regretted it. That type of authenticity and energy doesn’t go without notice.
4. Carrie wrote authentically, introspectively and with curiosity. From one night stands to challenging sexuality (not her best moment), to dealing with fetishes and cheating (also not her best moment), Carrie wrote with a vulnerability that made her come off as a real person. She remained true to herself, even if that meant she was unlikable.
So where would Carrie Bradshaw find her greatest reach if she was on social media today?
While YouTube seems to be the go-to platform, I personally think Instagram would garner the biggest interest, at least at first. All she would need would be the camera on a smartphone and literally the designer clothes on her back. Carrie barely used email, so why not go the way of least investment? #shoppingismycardio
The next step would probably be a blog, and perhaps contributing her views of love and sex to e-zines such as xoJane, Ravishly, The Gloss and others, so as to boost interest and traffic flow back to her online portfolio. Of course this would mean she would need to dip her toes into the SEO pool, which, for someone who was afraid of using email or a cell phone, would not be an easy task. It’s not enough to write what you’re passionate about (although it really helps) — and that’s where learning SEO would really help. And then there’s always the slightly formidable but necessary process of personal branding, (and so on and so forth)….
Strategy, research, and planning, with trial and error being part of the fun. Just like print media when you think about it, only at a quicker publishing speed. I can’t help but wonder if Carrie would make it after all?