There’s this holiday-themed Fruity Pebbles commercial from the mid-80s l that I would drop everything to watch when I was a kid. As we were more of a Grape Nuts, Cream of Wheat, and Quaker Oats family, the draw was less about the product and more about the strong sense of family and the magic of the Christmas season (and, of course, Fred finally letting Barney have the cereal).
No lie, that commercial is still fun to watch as an adult. But being an active, sometimes unwilling participant in consumerism, I have developed a little bit of a Grinch complex, particularly towards the over use of hashtags in social media and digital marketing. Considering their overall purpose and that they’ve only been clickable links within the past decade, I can’t really be too critical of them. Within the social media framework, they only serve to further connect people and ideas, whether for good, bad, or worse. And when you think about it, SEO and hashtags are merely yester-era’s catchphrases and slogans. The only difference between :more traditional” forms of media (i.e. print, radio, and television) is that this still relatively new media is available on demand, 24/7.
Anyway, with this realization, I’ve decided to shut up about the whole hashtag thing and learn to love the monster for linking the world together. Marketing means consumerism, which means a potential boost in both local and global economies. Even further, the fact that notable messages, ideas, causes and projects have the potential of receiving substantial exposure outside of an echo chamber is huge.
Finally, because this type of media is still so new in comparison to others means that there are still plenty of uncharted avenues in which to employ it outside of the standard, excessive, and sometimes annoying. Independent creativity, meet wave of reinvention?
I can feel my growing heart three sizes already.